Apparel design and branding for a fitness clothing line. The work centered on creating functional yet stylish pieces like t-shirts, drawing inspiration from evolving trends in the gym community. AI generation was also integrated into the process to bring fresh visual concepts to life and speed up design iteration.
The client asked me to create a fresh line of t-shirts that balanced performance with a modern aesthetic. These designs were about capturing the brand's energy through bold graphics that work both in and out of the gym. AI tools were also used to create some of the graphics, merging technology with traditional apparel design.
Seeing these designs out in the world and empowering people on their fitness journey is the ultimate goal. The final collection makes a strong visual impact in the gym, bringing a fresh, modern aesthetic to high-performance apparel.
Check out the t-shirts, fit checks, and more content on the client's official Instagram profile.
@joacotaboadafit